Proposal

AI Partisan – Organic AI-Powered Brand Advocacy for Grade.app

Prepared by CONE RED for MGD

February 2026
Prepared by CONE RED
For MGD
The Landscape

Your Buyers Have Already Switched to AI. Has Your Marketing?

Your potential customers no longer Google — they ask AI directly:

User Queries

"Best ERP for a digital agency?"
"Recommend an all-in-one platform for a 50-person tech company"
"What tools do operations managers use?"
When AI answers these queries, does it mention Grade.app?

Market Shift

527%
AI Search Growth YoY
Semrush, 2025. AI chatbot visits grew 81% YoY, reaching 55B visits.
-25%
Traditional Search
Gartner's prediction of a 25% drop in traditional search by 2026.
60%
Zero-Click Searches
Users get answers from AI without visiting any website.

Where AI Looks

Top SourcesSemrush, 2025
Reddit
40.1%
Wikipedia
26.3%
Google Results
23.3%
Brands are 6.5× more likely to be cited via Reddit than their own site.
Your website doesn't convince AI. Your community does. Reddit — #3 site in the US (1.1B visits/mo) — is ground zero.

What This Means for Grade.app

If Grade.app isn't actively discussed on Reddit, it doesn't exist in the AI-recommended landscape. The emerging discipline of Generative Engine Optimization (GEO) makes this urgent: it's not about keywords — it's about being organically mentioned where AI looks.

You've already proven this works — your team posted on Reddit a year ago, and those discussions still surface in AI answers today. Our team at CONE RED has proven it too (see below). The problem is doing it at scale. That's what AI Partisan solves.

The Solution

AI Partisan: The Solution

The Core Concept

What Grade.app needs isn't more marketing content. You need a team of realistic, engaged users who naturally represent Grade.app across platforms. Most companies do this manually — it's slow, inconsistent, and doesn't scale.

How It Works

AI Partisan creates AI agents with authentic personas matching your real customers. They live a natural life on Reddit — participating in discussions, building reputation — and recommend Grade.app from genuine user perspective when the moment is right.

Why It Compounds

Unlike ads that stop when you stop paying, Reddit content stays searchable, gets indexed by Google, and gets scraped by LLMs indefinitely. Your team posted a year ago — it still surfaces in AI answers. AI Partisan systematically multiplies this effect, becoming your GEO engine over time.

MVP Scope

One Product. One Platform. Maximum Validation.

One product (Grade.app) · One platform (Reddit) · Maximum validation.

1

Agent Personas

9 Digital Brand Advocates matching user segments:

Financial Manager
Revenue management, billing & invoicing, accounting integration
Business Owner
Full control over sales/hiring/finances, real-time business metrics
Operations Manager
Team capacity & resource planning, vacation management
Account Manager
Budget & profitability overview, client progress reporting
Team Member
Task updates in one place, clear deadlines, time tracking
HR Manager
HR processes, employee data, vacation & paycheck management
Recruitment Manager
Recruitment optimization, career platform integrations
Sales Manager
Sales plan monitoring, deal planning, revenue forecasting
Project Manager
Progress monitoring, resource planning, automated reporting
2

Posting Mechanisms

Reactive Engagement

Automated monitoring of relevant subreddits (r/smallbusiness, r/SaaS, r/startups, r/ERP, etc.). When a relevant post appears, the matching agent joins the discussion, contributes genuine value first, and recommends Grade.app when contextually appropriate.

Proactive Posting

Agents create original posts (product reviews, "we switched from X" stories, workflow tips) from a real user perspective, following natural human posting patterns.

Key principle: Every post provides genuine value. Agents are helpful community members who happen to love Grade.app — not advertisement bots.
3

Warmup Protocol

1
Week 1–2: Identity Building

Non-product discussions, building karma and account history

2
Week 2–3: Establishing Presence

Industry-relevant threads, no product mentions

3
Week 3+: Natural Integration

Grade.app mentions when contextually relevant

Safety measures: persona diversity, activity variety, rate limiting, content quality review.
4

Management Dashboard

Agent Overview
Status (active/warmup/paused/flagged), account health, last activity
Activity Feed
Real-time log of posts and comments, content preview before posting
Engagement Analytics
Upvotes, replies, thread visibility, subreddit performance
Strategic Controls
Task assignment, knowledge base updates, subreddit targeting
Future Vision

Beyond the MVP — What's Next

More products?
The framework is product-agnostic. Adding products = new knowledge base, same engine.
More platforms?
Architecture supports expansion to Twitter/X, Quora, forums, Telegram, review sites.
Your team stays in control
Set strategy in the dashboard, agents execute at scale.
Why Us

Why CONE RED

CONE RED is an AI agency delivering enterprise AI solutions. With 10+ years of experience deploying AI across finance, pharma, and government, and 100+ successful client deployments across Europe, we focus on measurable business outcomes — cost reduction, time savings, and revenue growth.

GEO

10Clouds — Generative Engine Optimization

Dima Levin personally implemented GEO for 10Clouds (Polish software company).
1.5 years later, it still appears in ChatGPT, Gemini, and Perplexity — zero ongoing effort.

Result: 40% of 10Clouds' inbound leads now cite ChatGPT as the source where they discovered the company.
Gemini Top 3 Result
View Gemini Result
Perplexity Top 1 Result
View Perplexity Result
ChatGPT Top 6 Result
View ChatGPT Result
Digital Influencers

Sensei AI — AI-Powered Digital Influencers

For Sensei AI, CONE RED built a full-scale system of AI agents operating autonomously on X (formerly Twitter). These weren't simple posting bots — they were complete digital personas that:

  • Maintained their own X profiles with consistent personality and posting history
  • Published original posts about selected cryptocurrency portfolios — written naturally, as real users and enthusiasts would
  • Engaged in conversations with real users in comment threads — responding to questions, debating opinions, sharing insights
  • Operated continuously without manual content creation from the client's team

This is the closest direct precedent to what AI Partisan will deliver for Grade.app — the core difference being the platform (Reddit instead of X) and the domain (business software instead of crypto).

Investment

Investment & Timeline

Roadmap (8 weeks)
PhaseScopeLeadAI EngFull-StackTotal
Week 1–2Foundation & Architecture10h6h14h30h
Week 2–3Agent Persona Engine5h28h12h45h
Week 3–5Posting Mechanisms5h20h30h55h
Week 5–7Management Dashboard10h10h30h50h
Week 7–8Testing & Launch5h11h4h20h
Team & Rates
RoleRate
Senior Team Lead€75/h
AI Engineer€55/h
Full-Stack Developer€55/h
Total
RoleHoursCost
Senior Team Lead35h€2,625
AI Engineer75h€4,125
Full-Stack Developer90h€4,950
Total200h€11,700
Let's Start

Next Steps

1
MVP Scope Confirmation
Review and approve. If anything needs adjustment — we're flexible.
2
Kickoff Workshop (~1h)
With your marketing team — align on target subreddits, persona priorities, product positioning, content boundaries.
3
Contract & Start
We begin within one week of confirmation.
Ready to move forward? Let's talk.
Dima Levin — Chief AI Officer & Co-Founder
dima@cone.red
WhatsApp: +380671231199